Let's be honest about something. On April 30th, AAF Inland Empire hosted a webinar that — if you were there — you already know delivered more than most sessions do in twice the time. And if you weren't able to make it? This recap is for you. Andrew Wilkin, Certified Brand Strategist, National ADDY Award winner, and Inland Empire agency veteran, spent 90 minutes walking our chapter through his Complete Brand Framework — a working, battle-tested methodology for building a brand

Here's a question worth sitting with before your next campaign kicks off: Does your company — or your client — actually have a brand? Or just a look? There's a difference. A big one. And if you've ever watched a beautifully designed campaign fall flat because the business couldn't back it up internally, you already know what that gap feels like. Whether you're managing the brand from the inside or advising one from the outside, the problem shows up the same way — a polished e

And the Inland Empire advertising community brought its A-game. Some awards nights happen in hotel ballrooms with round tables and rubber chicken. This wasn't one of those nights. On Thursday, March 26, the AAF Inland Empire Chapter took over Ontario International Airport's historic Terminal 1 — a mid-century modern gem that has stood in for airports across the globe in some of Hollywood's most iconic films — and turned it into the most cinematic awards celebration this regi

📅 Save the Date Thursday, March 26, 2026 | 6:00 PM - 9:00 PM 📍 Ontario International Airport Terminal 1 1940 Moore Way, Ontario, CA 91761 Presented by Crown Connect. Your exclusive pass to a closed set: Ontario International Airport's historic Terminal 1, where Hollywood comes to film and the Inland Empire comes to celebrate. The Inland Empire Chapter of the American Advertising Federation is rolling out the red carpet for the most glamorous awards ceremony in our chapter

Advertising drives 20% of the U.S. economy. That's $10.4 trillion in total output, supporting nearly 1 in 5 American jobs. Every $1 million spent on advertising creates 59 jobs across media, production, strategy, and creative roles. The Inland Empire economy runs on this ecosystem. Major IE corporations such as Stater Bros., ESRI, and Monster Beverage Corporation rely on effective marketing and advertising to compete nationally. Our logistics, healthcare, and education sector

The Inland Empire Chapter of the American Advertising Federation is excited to announce our next learning opportunity featuring members of Ontario International Airport's Communications & Marketing team. The panel will share insights into developing their award-winning ONT Open Mic series, along with actionable strategies to help professionals create impactful social media campaigns that humanize their brands. About Our Featured Panel Social Media Specialist Sabine West has

You've got the media buy. You've got the message. But do you actually have the community? In the Inland Empire, attention isn't won—it's earned. And if your brand, campaign, or organization isn't rooted in trust, relevance, and genuine relationships, audiences will scroll right past you. This is the reality that Manny Sandoval and Denise Berver have navigated for years as co-owners of Inland Empire Community News . And on Thursday, January 29 , they're pulling back the cu

A Reflection on Community, Connection, and the Power of Collaboration The holiday season is often synonymous with networking events that feel more obligatory than enjoyable—gatherings where small talk feels forced and genuine connections are rare. But a couple of nights ago, the Inland Empire Chapter of the American Advertising Federation and the PRSA Inland Empire Chapter proved that it doesn't have to be that way. An Evening of Authentic Connection For three hours at the Be

Let's be honest – December networking events can feel like a chore. Forced small talk. Stale cheese cubes. That one person who corners you to pitch their startup for 20 minutes. Mingle Bells is not that event. This is the one night in December where the Inland Empire's marketing, advertising, and PR community actually wants to show up. Where ugly sweaters are considered power attire. Where business cards are exchanged between bites of actual good appetizers. And where "let's

Prefer to watch instead of read? We've created a 5-minute video that covers everything you need to know about entering the Addys. Or continue reading below for all the details you can reference later. The American Advertising Awards in about 5 minutes :) That campaign you stayed late perfecting. The concept that finally clicked after weeks of iteration. The design that made your client's jaw drop. Right now, it's living quietly in your portfolio—but what if it could do so mu

The Inland Empire American Advertising Awards competition for both professionals and Students are now open. For all the information, please visit: https://www.inlandempireaaf.com/enter Inland Empire American Advertising Awards Now Open

On Thursday, October 16th, 2025, the Inland Empire chapter of the American Advertising Federation had the privilege of hosting Michael Barnett, founder of Six-Sided Service, at Back to the Grind Cafe in Riverside. Michael delivered an insightful and actionable presentation on customer service excellence that challenged attendees to move beyond theory and into practice. The Core Concept: Imprinting® Michael introduced attendees to his signature concept of Imprinting®, which he

Ready to showcase your creative brilliance? The Inland Empire's premier advertising competition is calling your name. Mark your calendars, creative professionals and aspiring students across eastern Los Angeles County, San Bernardino County, and western Riverside County. The AAF Inland Empire is hosting an exclusive workshop to unlock the secrets of entering the 2026 American Advertising Awards. Workshop Details When : November 13th, 6:00 PM - 8:00 PM Where : Empire Undergrou

The Inland Empire Chapter of the American Advertising Federation is excited to announce our upcoming Lunch & Learn event featuring...

The advertising landscape is constantly evolving, and so is the leadership that guides our industry forward. On Thursday, September 18th,...

What happens when you bring together the Inland Empire's most passionate marketing and advertising professionals for an evening of...

Thursday, June 26 | 5:30 - 8:30 PM | Arts Bar & Grill, Riverside As we wrap up another successful fiscal year, the Inland Empire Chapter...

Local businesses face an increasingly complex digital landscape when trying to reach customers ready to buy. While many marketing...

The Inland Empire Chapter of the American Advertising Federation is pleased to announce an upcoming webinar featuring Erik Witzig, Senior...

Ever feel like your marketing messages are drowning in a sea of digital noise? You're not alone. Our April 30th AAF-IE webinar "Unlocking...