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Stop Confusing Your Brand With Your Logo. (We've All Done It.)
Here's a question worth sitting with before your next campaign kicks off: Does your company — or your client — actually have a brand? Or just a look? There's a difference. A big one. And if you've ever watched a beautifully designed campaign fall flat because the business couldn't back it up internally, you already know what that gap feels like. Whether you're managing the brand from the inside or advising one from the outside, the problem shows up the same way — a polished e
John McCarthy
5 days ago3 min read


🎬 That's a Wrap: The 2026 ADDY Awards Gala Touched Down at Terminal 1
And the Inland Empire advertising community brought its A-game. Some awards nights happen in hotel ballrooms with round tables and rubber chicken. This wasn't one of those nights. On Thursday, March 26, the AAF Inland Empire Chapter took over Ontario International Airport's historic Terminal 1 — a mid-century modern gem that has stood in for airports across the globe in some of Hollywood's most iconic films — and turned it into the most cinematic awards celebration this regi
John McCarthy
Mar 294 min read


Lights, Camera, ADDYs! 🎬 2026 Inland Empire American Advertising Awards Goes Hollywood
📅 Save the Date Thursday, March 26, 2026 | 6:00 PM - 9:00 PM 📍 Ontario International Airport Terminal 1 1940 Moore Way, Ontario, CA 91761 Presented by Crown Connect. Your exclusive pass to a closed set: Ontario International Airport's historic Terminal 1, where Hollywood comes to film and the Inland Empire comes to celebrate. The Inland Empire Chapter of the American Advertising Federation is rolling out the red carpet for the most glamorous awards ceremony in our chapter
John McCarthy
Mar 14 min read


Building Tomorrow's Talent While Navigating Today's Disruption: AAF's 2025 Impact Report
Advertising drives 20% of the U.S. economy. That's $10.4 trillion in total output, supporting nearly 1 in 5 American jobs. Every $1 million spent on advertising creates 59 jobs across media, production, strategy, and creative roles. The Inland Empire economy runs on this ecosystem. Major IE corporations such as Stater Bros., ESRI, and Monster Beverage Corporation rely on effective marketing and advertising to compete nationally. Our logistics, healthcare, and education sector
John McCarthy
Feb 203 min read
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