Transform Your Customer Service Strategy: Michael Barnett to Present "Make a Greater Service Imprint on Your Customers"

The Inland Empire Chapter of the American Advertising Federation is excited to announce our upcoming Lunch & Learn event featuring Michael Barnett, President & Chief Service Architect at Six-Sided Service. This powerful session will demonstrate how exceptional customer service directly amplifies your marketing success and creates lasting competitive advantages.

Michael Barnett, President & Chief Service Architect at Six-Sided Service

About Our Featured Speaker

Michael Barnett brings a unique perspective to the customer service world, having spent years in advertising and branding before transitioning to customer experience excellence. As the author of the best-selling book "Customer Relationship Imprinting," Michael has helped organizations from healthcare to Harley-Davidson bridge the critical gap between brand promises and service delivery. His unconventional journey and proven Imprinting® methodology have made him a sought-after keynote speaker known for his engaging storytelling, practical insights, and actionable strategies.

Three Game-Changing Takeaways You'll Learn

1. The 6 Common Service Practices Found in Every Brand Known for Exceptional Service 

Discover the six fundamental practices that all service-exceptional brands share. These proven practices work together to create memorable, consistent customer experiences, and the best part? Any business can master every single practice. Master this Imprinting® formula, and your customers will follow you anywhere.

2. How to Create More 'Relational Velcro' with Every Customer 

Learn the secret to making meaningful interactions that make customers stick. Understanding and applying the Relational Velcro principle helps you develop fiercely loyal customers who will choose you regardless of market circumstances. This is where true competitive differentiation lives.

3. The #1 Service Secret That Keeps Brands from Delivering Exceptional Service

Uncover the hidden barrier that prevents even the largest brands from achieving service excellence, despite investing millions in service initiatives. This insight alone could transform how your organization approaches customer experience strategy.

Who Should Attend—And Why This Matters for You

This event is specifically designed for professionals who directly impact the customer journey and want to leverage service excellence as a marketing advantage:

1. Account Managers and Sales Associates - Turn service excellence into your strongest sales tool.

2. Customer Service Representatives and Managers - Elevate your team's impact on brand loyalty

3. Call Center Agents - Transform routine interactions into relationship-building opportunities

4. Social Media Customer Support Specialists - Amplify your brand's digital presence through exceptional service

5. Help Desk Managers - Convert problem resolution into customer advocacy

6. Customer Experience and Success Managers - Align service delivery with marketing objectives

7. Quality Assurance Professionals - Understand what truly drives service excellence

Event Details 📅

Date: Thursday, October 16th, 2025 

Time: 11:00 AM – 1:00 PM 

Location: Back to the Grind Cafe

Address: 3575 University Ave, Riverside, CA 92501 📍

Investment: $20 General Public | $15 AAF Members

Lunch is included with registration.

Register now for this Lunch & Learn!

While at the Back to the Grind Cafe, we recommend trying one of their artisanal coffees, exotic teas, smoothies, and other refreshments.  These are not included in the Lunch & Learn event, but they are worth the splurge! 

Special Opportunity

All registered attendees will receive a complimentary copy of Michael's acclaimed book "Customer Relationship Imprinting: The 6 Elements That Ensure Exceptional Service Without Exception"—a valuable resource that will continue to guide your customer service strategy long after the event.

Register Now

Space is limited, and this session promises to deliver actionable insights that will immediately impact both your customer relationships and marketing effectiveness.

Registration Deadline: October 14, 2025

Don't miss this opportunity to discover how exceptional service becomes your most powerful marketing tool. As Michael says, "We were built to serve, and we serve to build." Join us to learn how building exceptional service experiences builds outstanding business results.

Register for this Lunch & Learn now. Lunch is provided, and each attendee receives a free copy of Michael's book!

This event is open to the general public and college students, with a special welcome to all marketing and advertising professionals.