Leveraging Yelp for Business Success: Insights from a Yelp Specialist

The Inland Empire Chapter of the American Advertising Federation is pleased to announce an upcoming webinar featuring Erik Witzig, Senior Sales Enablement Specialist at Yelp. As a Yelp Product Certified professional who works with multi-location brands, Erik brings valuable expertise on how businesses can maximize their presence on this powerful platform.

Erik Witzig, Senior Sales Enablement Specialist at Yelp

Why Attend This Webinar?

Whether you're a small business owner, marketing agency professional, non-profit leader, or represent a corporation with multiple locations, understanding how to leverage Yelp effectively can significantly impact your customer engagement and lead generation efforts. Erik's presentation will cover three critical areas that can transform your approach to this consumer-driven platform:

1. Why Yelp: Distinctive Advantages in the Digital Marketplace

Yelp has established itself as more than just a review site. Erik will explore what sets Yelp apart from other consumer platforms and why it deserves special attention in your marketing strategy. With its focused audience of high-intent consumers actively seeking local businesses, Yelp offers unique opportunities to connect with potential customers at crucial decision-making moments.

2. Understanding the Consumer Journey Making informed marketing decisions requires insight into how consumers navigate their purchasing process. Erik will break down the modern consumer journey when making buying decisions, highlighting the touchpoints where Yelp influences consumer behavior. This knowledge will help you position your business effectively at each stage of the decision-making process, from awareness to consideration to conversion. 3. Yelp Features and Products: Boosting Visibility and Conversions The webinar will provide a comprehensive overview of Yelp's features and products designed to increase your business's visibility and convert interest into action. Erik will showcase practical tools and strategies to help you stand out in search results, enhance your business profile, and ultimately drive more qualified leads.

Event Details

When: Wednesday, May 28, 2025, from 12:00 PM to 1:00 PM

Fee: Free for American Advertising Federation members, $10 for non-members  Speaker: Erik Witzig, Senior Sales Enablement Specialist at Yelp Inc.

Don't miss this opportunity to gain insider knowledge from a Yelp specialist who works directly with multi-location brands. Whether you want to establish your presence on Yelp or enhance your existing strategy, this webinar will provide actionable insights to help you achieve your business goals.

Register today to secure your spot for this informative session!