Turn Your Brand into Content People Can’t Wait to Watch

Attention isn’t something brands can buy anymore. It has to be earned, one scroll at a time.

Most branded content still feels like an ad. People notice, and they scroll past it. The content that actually works feels different; it feels like something you’d watch even if no brand were attached to it at all.

That’s the gap between content people tolerate and content people choose to watch. And it shows up everywhere: in the campaigns brands pay for, the partnerships creators pitch, and the content students are learning to build for their future careers.

That’s exactly why we’re bringing in someone who is closing that gap.

Anthony Donatelli, Award-Winning Broadcast Personality and Brand Storyteller

Anthony Donatelli has spent more than 12 years in radio, live media, and digital content, currently co-hosting, “Kelli & Anthony in the Morning," on 95.1 K-FROG. Along the way, he’s built brand partnerships with Sonic Drive-In, Jockey, PrizePicks, and TCL Electronics — including Trust the Toddler, a campaign that turned his daughter’s weekly NFL picks into an ongoing global content series. He knows what it takes to make a brand feel like part of the story instead of an interruption in it.

On Wednesday, October 7th, Anthony will bringing his approach to branded content to an AAF Inland Empire event — and you’re not going to want to miss it.

How to Turn Brand Integration Into Content People Actually Want to Watch📅 Wednesday, October 7th, 2026

⏰ Networking from 5:30 – 6:00 PM, Presentation @ 7:00 PM (45-minute presentation + live Q&A)

📍 In-Person @ Redlands YMCA, 501 E. Citrus Ave., Redlands, CA 92373

🎟️ Free for AAF Members | $15 for General Public

Register Now

What you’ll walk away with:

• Why your branded content keeps getting skipped — and how to fix it. Anthony will break down what actually separates content people watch from content they scroll past, and why treating a brand as the star of the story (instead of a logo bolted onto one) changes everything.

• A real framework for building content people choose to watch. This isn’t inspiration — it’s the filter Anthony uses to vet an idea before a brand is ever attached to it, and the reason some of his partnerships have run for years instead of one post.

• How to turn a single brand deal into an ongoing opportunity. Anthony will walk through how he thinks beyond the first deliverable to build concepts that can generate multiple pieces of content — extending reach and creating more value for both the brand and the creator.

Who should attend?

This one’s for everyone, honestly. Whether you’re in advertising, building your own creator platform, or teaching the next generation of marketers, hear how to turn your own ideas into partnerships people want to watch.

Strategists and account leads will walk away with a framework for the next brief. Creators and freelancers will get a real pitch process. Students and educators will get a look at how this work actually happens in practice. No matter where you sit, you’ll leave with something you can use right away.

We’ll see you on October 7th, 2026. Bring your questions for the live Q&A — Anthony will answer them in real time.

AAF Inland Empire is your local chapter of the American Advertising Federation, connecting marketing and advertising professionals across the region through education, community, and a healthy competitive spirit.