Level Up Your Social Game: ONT to present “Humanizing the Brand through Authentic Connections in the Social Space: Ontario International Airport’s Open Mic Series”

The Inland Empire Chapter of the American Advertising Federation is excited to announce our next learning opportunity featuring members of Ontario International Airport's Communications & Marketing team. The panel will share insights into developing their award-winning ONT Open Mic series, along with actionable strategies to help professionals create impactful social media campaigns that humanize their brands.

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About Our Featured Panel

Social Media Specialist Sabine West has worked in her field for six years, managing socials and creating content for multiple brands. During nearly three years at ONT, she’s driven substantial growth across all platforms while developing content and campaigns that have won national awards.

Communications & Public Relations Manager Brooke Staggs is an award-winning former newspaper reporter, educator, and author. She now oversees ONT’s internal and external communications, from social media to media relations to newsletters, and recently helped launch the airport’s first blog.

Director of Communications and Marketing Joy Chuang started in the entertainment industry, working at House of Blues and Live Nation Entertainment before joining ONT's team in 2021. Chuang played a key role in the airport's successful rebranding, has overseen award-winning campaigns, and helped put ONT's brand on a national and global stage.

Three Game-Changing Takeaways You’ll Learn

1. Strategies to Humanize Your Brand in an Authentic Way

Get a crash course in leveraging social media to create authentic connections. You’ll see multiple examples of strategies that have generated real engagement and growth, all while staying true to the brand.

2. How to Develop a Social Media Campaign That Tells Your Brand Story

Learn what to do — and what not to do — when it comes to conceptualizing a social media campaign. The team will walk through the development of their ONT Open Mic series and share lessons you can apply to creating your own impactful campaign.

3. Practical Steps to Executing an Interactive Campaign Where the Public Takes Center Stage

Dive into the logistics of actually producing such a series, from the type of microphones they used to how they handle permissions to how long it all takes—and what the payoff can look like.

Who Should Attend—And Why This Matters for You

This event will benefit anyone who wants help humanizing their brand, including:

1. CEOs & Business Owners – Build brand advocates by giving them the mic

2. Marketing Leaders – Learn creative ways to use social media channels

3.  Social Media Professionals – Get fresh ideas for fun, impactful content

Event Details:

Date: Thursday, February 26, 2026

Time: 6:00 – 8:00 PM

Location: Ontario International Airport Authority’s Administrative Offices

Address: 1923 E. Avion St., Ontario, CA 91761

Investment: $5 General Public | Free for AAF Members

Free Parking: Yes, the parking is free at the administrative offices.

Refreshments are included with registration.

Special Opportunity

All registered attendees will have the opportunity to participate in a live Open Mic session during this event, where they can see the campaign in action and be featured in a video produced by the ONT team.

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Space is limited, and this session promises to deliver actionable insights that will immediately impact both your customer relationships and marketing effectiveness.

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Registration Deadline: Thursday, February 26, 2026

Don't miss this opportunity to discover how to develop your own impactful social media campaign! Register for this panel session now. Refreshments will be provided, along with time for Q&A and an Open Mic session.

This event is open to the general public and college students, with a special welcome to all marketing and advertising professionals.