Artificial Intelligence: You need AI, and AI needs you

Google has been using artificial intelligence in its advertising products since 2015.

In October 2023, Google shared that 80% of its advertisers use at least one AI-powered Search Ads product.

While artificial intelligence is a powerful tool and the current buzzword of the day, people (you) still need to be in the driver's seat to make it work.

For those of us involved with digital advertising, you need to focus on two core things:

1. The customer
2. The strategy

Join us for an evening to learn about Google’s most popular search advertising product, Responsive Search Ads, and how to apply customer and strategy to drive results and reach your business objectives.

You will learn about:

1. How Google uses artificial intelligence to drive Responsive Search Ads
2. How to write creative messaging to maximize results
3. How to calculate the value of creative changes
4. How to use Google data to drive strategy
5. How to find and steal ideas from your competitors for free

John McCarthy, Account Director with the Pasadena-based agency Echo-Factory, will lead our presentation and Q&A. John has collaborated with over 100 brands to deliver growth marketing strategies in local, regional, national, and international markets.

John describes himself as  “equal parts brand strategy, marketing communications, strategist, and tactician,” so bring your questions, and you will learn a lot. John has been a member of the American Advertising Federation Inland Empire chapter since 2008 and serves as the District 15 Secretary.