Let's be honest about something. On April 30th, AAF Inland Empire hosted a webinar that — if you were there — you already know delivered more than most sessions do in twice the time. And if you weren't able to make it? This recap is for you. Andrew Wilkin, Certified Brand Strategist, National ADDY Award winner, and Inland Empire agency veteran, spent 90 minutes walking our chapter through his Complete Brand Framework — a working, battle-tested methodology for building a brand from the inside...

Here's a question worth sitting with before your next campaign kicks off: Does your company — or your client — actually have a brand? Or just a look? There's a difference. A big one. And if you've ever watched a beautifully designed campaign fall flat because the business couldn't back it up internally, you already know what that gap feels like. Whether you're managing the brand from the inside or advising one from the outside, the problem shows up the same way — a polished exterior with...

And the Inland Empire advertising community brought its A-game. Some awards nights happen in hotel ballrooms with round tables and rubber chicken. This wasn't one of those nights. On Thursday, March 26, the AAF Inland Empire Chapter took over Ontario International Airport's historic Terminal 1 — a mid-century modern gem that has stood in for airports across the globe in some of Hollywood's most iconic films — and turned it into the most cinematic awards celebration this region has ever seen....